Book: 'The Velveteen Rabbit' is one of the defining children's books for millions of people around the world, by author Margery Williams

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The Velveteen Rabbit is one of the defining children's books for millions of people around the world. So dive right into this short but enchanted weekend read.


Author: Margery Williams
Photography and web adaptation by Mike Koontz
2017, a Norse View Imaging and Publishing

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Here was once a velveteen rabbit, and in the beginning he was really splendid. He was fat and bunchy, as a rabbit should be; his coat was spotted brown and white, he had real thread whiskers, and his Ears were lined with pink sateen.
On Christmas morning, when he sat wedged in the top of the Boy's stocking, with a sprig of holly between his paws, the effect was charming.

There were other things in the stocking, nuts and oranges and a toy engine, and chocolate almonds and a clockwork mouse, but the Rabbit was quite the best of all.

For at least two hours the Boy loved him, and then Aunts and Uncles came to dinner, and there was a great rustling of tissue paper and unwrapping of parcels, and in the excitement of looking at all the new presents

the Velveteen Rabbit was forgotten

For a long time he lived in the toy cupboard or on the nursery floor, and no one thought very much about him.
He was naturally shy, and being only made of velveteen, some of the more expensive toys quite snubbed him.
The mechanical toys were very superior, and looked down upon every one else; they were full of modern ideas, and pretended they were real.

The model boat, who had lived through two seasons and lost most of his paint, caught the tone from them and never missed an opportunity of referring to his rigging in technical terms.

Christmas Morning

[ Early it comes

part magic



life ]

The Rabbit could not claim to be a model of anything, for he didn't even know that real rabbits existed; he thought they were all stuffed with sawdust like himself, and he clearly understood that sawdust was quite out-of-date and should never be mentioned in modern circles.

Even Timothy, the jointed wooden lion, who was made by the disabled soldiers, and should have had broader views, put on airs and pretended he was connected with Government.
Between them all the poor little Rabbit was soon made to feel himself very insignificant and commonplace, and the only person who was kind to him at all was the Skin Horse.

The Skin Horse had lived longer in the nursery than any of the others.
He was so old that his brown coat was bald in patches and showed the seams underneath, and most of the hairs in his tail had been pulled out to string bead necklaces.

He was wise, for he had seen a long succession of mechanical toys arrive to boast and swagger, and by-and-by break their mainsprings and pass away, and he knew that they were only toys, and would never turn into anything else.
For nursery magic is very strange and wonderful, and only those playthings that are old and wise and experienced like the Skin Horse understand all about it. The Velveteen Rabbit was so happy that the Skin Horse was his friend.

"Real isn't how you are made," said the Skin Horse.
"It's a thing that happens to you. When a child loves you for a long, long time, not just to play with, but REALLY loves you, then you become Real."
"Does it hurt?" asked the Rabbit.

"Sometimes," said the Skin Horse, for he was always truthful.
"When you are Real you don't mind being hurt."
"Does it happen all at once, like being wound up," he asked, "or bit by bit?"
"It doesn't happen all at once," said the Skin Horse.

"You become. It takes a long time.

That's why it doesn't happen often to people who break easily, or have sharp edges, or who have to be carefully kept.
Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby.
But these things don't matter at all, because once you are Real you can't be ugly, except to people who don't understand."

"I suppose you are real?" said the Rabbit.
And then he wished he had not said it, for he thought the Skin Horse might be sensitive.

But the Skin Horse only smiled.

"The Boy's Uncle made me Real," he said.
"That was a great many years ago; but once you are Real you can't become unreal again. It lasts for always."

The Rabbit sighed.
He thought it would be a long time before this magic called Real happened to him. He longed to become Real, to know what it felt like; and yet the idea of growing shabby and losing his eyes and whiskers was rather sad.
He wished that he could become it without these uncomfortable things happening to him.

There was a person called Nana who ruled the nursery.
Sometimes she took no notice of the playthings lying about, and sometimes, for no reason whatever, she went swooping about like a great wind and hustled them away in cupboards. She called this "tidying up," and the playthings all hated it, especially the tin ones.
The Rabbit didn't mind it so much, for wherever he was thrown he came down soft.

One evening, when the Boy was going to bed, he couldn't find the china dog that always slept with him.
Nana was in a hurry, and it was too much trouble to hunt for china dogs at bedtime, so she simply looked about her, and seeing that the toy cupboard door stood open, she made a swoop.
"Here," she said, "take your old Bunny! He'll do to sleep with you!"
And she dragged the Rabbit out by one ear, and put him into the Boy's arms.

That night, and for many nights after, the Velveteen Rabbit slept in the Boy's bed.
At first he found it rather uncomfortable, for the Boy hugged him very tight, and sometimes he rolled over on him, and sometimes he pushed him so far under the pillow that the Rabbit could scarcely breathe.
And he missed, too, those long moonlight hours in the nursery, when all the house was silent, and his talks with the Skin Horse.

But very soon he grew to like it, for the Boy used to talk to him, and made nice tunnels for him under the bedclothes that he said were like the burrows the real rabbits lived in.
And they had splendid games together, in whispers, when Nana had gone away to her supper and left the night-light burning on the mantelpiece.
And when the Boy dropped off to sleep, the Rabbit would snuggle down close under his little warm chin and dream, with the Boy's hands clasped close round him all night long.

And so time went on, and the little Rabbit was very happy–so happy that he never noticed how his beautiful velveteen fur was getting shabbier and shabbier, and his tail becoming unsewn, and all the pink rubbed off his nose where the Boy had kissed him.

Spring came, and they had long days in the garden, for wherever the Boy went the Rabbit went too.

I dare


you are worn


with too



He had rides in the wheelbarrow, and picnics on the grass, and lovely fairy huts built for him under the raspberry canes behind the flower border.
And once, when the Boy was called away suddenly to go out to tea, the Rabbit was left out on the lawn until long after dusk, and Nana had to come and look for him with the candle because the Boy couldn't go to sleep unless he was there.

He was wet through with the dew and quite earthy from diving into the burrows the Boy had made for him in the flower bed, and Nana grumbled as she rubbed him off with a corner of her apron.

"You must have your old Bunny!" she said.
"Fancy all that fuss for a toy!"
The Boy sat up in bed and stretched out his hands.
"Give me my Bunny!" he said.
"You mustn't say that. He isn't a toy. He's REAL!"

When the little Rabbit heard that he was happy, for he knew that what the Skin Horse had said was true at last.
The nursery magic had happened to him, and he was a toy no longer.

He was Real.
The Boy himself had said it.

That night he was almost too happy to sleep, and so much love stirred in his little sawdust heart that it almost burst.
And into his boot-button eyes, that had long ago lost their polish, there came a look of wisdom and beauty, so that even Nana noticed it next morning when she picked him up, and said, "I declare if that old Bunny hasn't got quite a knowing expression!"

Step inside

see the light

of night, and day


this Rabbit

Near the house where they lived there was a wood, and in the long June evenings the Boy liked to go there after tea to play.

He took the Velveteen Rabbit with him, and before he wandered off to pick flowers, or play at brigands among the trees, he always made the Rabbit a little nest somewhere among the bracken, where he would be quite cosy, for he was a kind-hearted little boy and he liked Bunny to be comfortable.

One evening, while the Rabbit was lying there alone, watching the ants that ran to and fro between his velvet paws in the grass, he saw two strange beings creep out of the tall bracken near him.

They were rabbits like himself, but quite furry
and brand-new.

They must have been very well made, for their seams didn't show at all, and they changed shape in a queer way when they moved; one minute they were long and thin and the next minute fat and bunchy, instead of always staying the same like he did.

Their feet padded softly on the ground, and they crept quite close to him, twitching their noses, while the Rabbit stared hard to see which side the clockwork stuck out, for he knew that people who jump generally have something to wind them up.
But he couldn't see it.
They were evidently a new kind of rabbit altogether.

They stared at him, and the little Rabbit stared back. And all the time their noses twitched.
"Why don't you get up and play with us?" one of them asked.
"I don't feel like it," said the Rabbit, for he didn't want to explain that he had no clockwork.
"Ho!" said the furry rabbit. "It's as easy as anything," And he gave a big hop sideways and stood on his hind legs.
"I don't believe you can!" he said.

"I can!" said the little Rabbit. "I can jump higher than anything!"
He meant when the Boy threw him.
But of course he didn't want to say so.
"Can you hop on your hind legs?"
asked the furry rabbit.

That was a dreadful question, for the Velveteen Rabbit had no hind legs at all!
The back of him was made all in one piece, like a pincushion. He sat still in the bracken, and hoped that the other rabbits wouldn't notice.
"I don't want to!" he said again.

But the wild rabbits have very sharp eyes. And this one stretched out his neck and looked.
"He hasn't got any hind legs!" he called out.
"Fancy a rabbit without any hind legs!" And he began to laugh.
"I have!" cried the little Rabbit. "I have got hind legs! I am sitting on them!"
"Then stretch them out and show me, like this!" said the wild rabbit.
And he began to whirl round and dance, till the little Rabbit got quite dizzy.

"I don't like dancing," he said. "I'd rather sit still!"

But all the while he was longing to dance, for a funny new tickly feeling ran through him, and he felt he would give anything in the world to be able to jump about like these rabbits did.

The strange rabbit stopped dancing, and came quite close.
He came so close this time that his long whiskers brushed the Velveteen Rabbit's ear, and then he wrinkled his nose suddenly and flattened his ears and jumped backwards.
"He doesn't smell right!" he exclaimed.

"He isn't a rabbit at all! He isn't real!"

"I am Real!" said the little Rabbit.
"I am Real! The Boy said so!"

And he nearly began to cry.

Just then there was a sound of footsteps, and the Boy ran past near them, and with a stamp of feet and a flash of white tails the two strange rabbits disappeared.
"Come back and play with me!" called the little Rabbit.

Oh Come back!

I Know


I am real!.

But there was no answer, only the little ants ran to and from, and the bracken swayed gently where the two strangers had passed.
The Velveteen Rabbit was all alone.

"Oh, dear!" he thought.
"Why did they run away like that? Why couldn't they stop and talk to me?"

For a long time he lay very still, watching the bracken, and hoping that they would come back.
But they never returned, and presently the sun sank lower and the little white moths fluttered out, and the Boy came and carried him home.

And then

one day

the boy

was sudden

very ill

Weeks passed, and the little Rabbit grew very old and shabby, but the Boy loved him just as much.

He loved him so hard that he loved all his whiskers off, and the pink lining to his ears turned grey, and his brown spots faded.
He even began to lose his shape, and he scarcely looked like a rabbit any more, except to the Boy.
To him he was always beautiful, and that was all that the little Rabbit cared about.
He didn't mind how he looked to other people, because the nursery magic had made him Real, and when you are Real shabbiness doesn't matter.

His face grew very flushed, and he talked in his sleep, and his little body was so hot that it burned the Rabbit when he held him close.
Strange people came and went in the nursery, and a light burned all night and through it all the little Velveteen Rabbit lay there, hidden from sight under the bedclothes, and he never stirred, for he was afraid that if they found him some one might take him away, and he knew that the Boy needed him.

It was a long weary time, for the Boy was too ill to play, and the little Rabbit found it rather dull with nothing to do all day long.
But he snuggled down patiently, and looked forward to the time when the Boy should be well again, and they would go out in the garden amongst the flowers and the butterflies and play splendid games in the raspberry thicket like they used to.

All sorts of delightful things he planned, and while the Boy lay half asleep he crept up close to the pillow and whispered them in his ear.
And presently the fever turned, and the Boy got better.

He was able to sit up in bed and look at picture-books, while the little Rabbit cuddled close at his side.
And one day, they let him get up and dress.

It was a bright, sunny morning, and the windows stood wide open.
They had carried the Boy out on to the balcony, wrapped in a shawl, and the little Rabbit lay tangled up among the bedclothes, thinking.
The Boy was going to the seaside to-morrow.
Everything was arranged, and now it only remained to carry out the doctor's orders.

They talked about it all, while the little Rabbit lay under the bedclothes, with just his head peeping out, and listened.
The room was to be disinfected, and all the books and toys that the Boy had played with in bed must be burnt.
"Hurrah!" thought the little Rabbit.
"To-morrow we shall go to the seaside!" For the boy had often talked of the seaside, and he wanted very much to see the big waves coming in, and the tiny crabs, and the sand castles.
Just then Nana caught sight of him.

"That?" said the doctor. "Why, it's a mass of scarlet fever germs!–Burn it at once. What? Nonsense! Get him a new one. He mustn't have that any more!"

And so the little Rabbit was put into a sack with the old picture-books and a lot of rubbish, and carried out to the end of the garden behind the fowl-house.
That was a fine place to make a bonfire, only the gardener was too busy just then to attend to it.
He had the potatoes to dig and the green peas to gather, but next morning he promised to come quite early and burn the whole lot.

That night the Boy slept in a different bedroom, and he had a new bunny to sleep with him.
It was a splendid bunny, all white plush with real glass eyes, but the Boy was too excited to care very much about it.
For to-morrow he was going to the seaside, and that in itself was such a wonderful thing that he could think of nothing else.

And while the Boy was asleep, dreaming of the seaside, the little Rabbit lay among the old picture-books in the corner behind the fowl-house, and he felt very lonely. The sack had been left untied, and so by wriggling a bit he was able to get his head through the opening and look out.
He was shivering a little, for he had always been used to sleeping in a proper bed, and by this time his coat had worn so thin and threadbare from hugging that it was no longer any protection to him. Near by he could see the thicket of raspberry canes, growing tall and close like a tropical jungle, in whose shadow he had played with the Boy on bygone mornings.

He thought of those long sunlit hours in the garden–how happy they were–and a great sadness came over him.
He seemed to see them all pass before him, each more beautiful than the other, the fairy huts in the flower-bed, the quiet evenings in the wood when he lay in the bracken and the little ants ran over his paws; the wonderful day when he first knew that he was Real.
He thought of the Skin Horse, so wise and gentle, and all that he had told him. Of what use was it to be loved and lose one's beauty and become real if it all ended like this? And a tear, a real tear, trickled down his little shabby velvet nose and fell to the ground.

And then a strange thing happened. For where the tear had fallen a flower grew out of the ground, a mysterious flower, not at all like any that grew in the garden. It had slender green leaves the colour of emeralds, and in the centre of the leaves a blossom like a golden cup.

It was so beautiful that the little Rabbit forgot to cry, and just lay there watching it.
And presently the blossom opened, and out of it there stepped a fairy.

She was quite the loveliest fairy in the whole world. Her dress was of pearl and dew-drops, and there were flowers round her neck and in her hair, and her face was like the most perfect flower of all.
And she came close to the little Rabbit and gathered him up in her arms and kissed him on his velveteen nose that was all damp from crying.

"Little Rabbit," she said,"don't you know who I am?"

"time missed"

the fairy

kissed him

at the crossroads

of ...


and dreams

The Rabbit looked up at her, and it seemed to him that he had seen her face before, but he couldn't think where.
"I am the nursery magic Fairy," she said. "I take care of all the playthings that the children have loved. When they are old and worn out and the children don't need them any more, then I come and take them away with me and turn them into Real."
"Wasn't I Real before?" asked the little Rabbit.
"You were Real to the Boy," the Fairy said, "because he loved you. Now you shall be Real to every one."

And she held the little Rabbit close in her arms and flew with him into the wood.
It was light now, for the moon had risen.
All the forest was beautiful, and the fronds of the bracken shone like frosted silver. In the open glade between the tree-trunks the wild rabbits danced with their shadows on the velvet grass, but when they saw the Fairy they all stopped dancing and stood round in a ring to stare at her.

"I've brought you a new playfellow," the Fairy said.
"You must be very kind to him and teach him all he needs to know in Rabbit-land, for he is going to live with you for ever and ever!"

But the little Rabbit sat quite still for a moment and never moved.
For when he saw all the wild rabbits dancing around him he suddenly remembered about his hind legs, and he didn't want them to see that he was made all in one piece.
He did not know that when the Fairy kissed him that last time she had changed him altogether.

And he might have sat there a long time, too shy to move, if just then something hadn't tickled his nose, and before he thought what he was doing he lifted his hind toe to scratch it.
And he found that he actually had hind legs! Instead of dingy velveteen he had brown fur, soft and shiny, his ears twitched by themselves, and his whiskers were so long that they brushed the grass.

He gave one leap and the joy of using those hind legs was so great that he went springing about the turf on them, jumping sideways and whirling round as the others did, and he grew so excited that when at last he did stop to look for the Fairy she had gone.

He was a Real Rabbit at last, at home with the other rabbits.

Autumn passed and Winter, and in the Spring, when the days grew warm and sunny, the Boy went out to play in the wood behind the house.
And while he was playing, two rabbits crept out from the bracken and peeped at him. One of them was brown all over, but the other had strange markings under his fur, as though long ago he had been spotted, and the spots still showed through.
And about his little soft nose and his round black eyes there was something familiar, so that the Boy thought to himself:
"Why, he looks just like my old Bunny that was lost when I had scarlet fever!"
But he never knew that it really was his own Bunny, come back to look at the child who had first helped him to become a perfectly real bunny.

And so it came a day, 5 whole years later.

The little bunny, once worn and spotty, had grown older and with it, a shining brown bunny fur gleamed and sparkled like the most perfect thing, whenever he moved out in the sun.

A tiny few spots from before he turned real still remained, but he was a sight our bunny.
Strong and smart, kind and brave.

And behind him, in the sun, 4 tinny fluffy bunny cubs jumped and played.
Spotty and brown, white and black.
Cute noses and shiny eyes, and one even had the strangest markings, like off dust and tread.

a Norse View Imaging and Publishing

established 2013

Copyright 2017
a Norse View, Mike Koontz

The Velveteen Rabbit by Margery Williams.

Thank you for reading.

Margery Williams
Mike Koontz

To the daisy that is my sun and inspiration

   My livingroom art
   Author page, Mike Koontz

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    Do you know the right answer?.

    Question number 25 in our School of Fitness.
    Outside of our legs and ass, there is no other muscle group that comes close to sheer size, strength, health impact and lean muscle mass potential than our back. So as exhausting as a proper back workout is, this is one big and essential muscle group you should never skimp out on, no matter if your own goals are all in on health and wellness, sports or just sheer looks, or all of the above.
    Here is my question:
    Tell me the major muscles that makes up our back. Straight and simple folks.

  • Fitness School, Do you know the right answer?. Question 24, Can Maintained Fitness prevent the negative health impact of chemotherapy?.

    Quality time needed: 4 minutes

    Fitness School
    Do you know the right answer?.

    Question number 24 in our School of Fitness.
    Chemotherapy is one of those crucial things that no one ever hoped to one day experience. But when the going gets real tough in life, its a life saver.
    However, undergoing Chemotherapy is no walk in the park and while it can save your life and defeat cancer, it will also take its toll on your body. So much so that a recent study from Australia revealed that just 13 weeks of chemotherapy caused the heart to age by an equivalent of six years.
    Here is my question:
    Can maintained fitness exercise during chemotherapy prevent the now established cardiovascular aging associated with chemotherapy?.

  • Fitness School, Do you know the right answer?. Question 23, How much will my daily fitness activity reduce the risk of dying from cardiovascular disease?.

    Quality time needed: 4 minutes

    Fitness School
    Do you know the right answer?.

    Question number 23 in our School of Fitness.
    How are you enjoying 2018 so far?. I am having a blast, in the gym and outside it, workouts are wondrously good and that is because I stay at it, week in and week out. Stay persistent with food and fitness people and reap the benefits in body & mind. Keeping to a daily fitness schedule is just a choice, after all, and a very healthy choice at that.

    And, for the next fitness school question, let us dig deep down on that word "persistent" and uncover just how much weekly fitness will scientifically aid your health on low, moderate and intense fitness levels.
    And as such, here is my question for you:
    Can as little as 30 minutes of daily low-level physical fitness activity reduce the risk of dying from cardiovascular disease by as much as 24% compared to not doing that daily activity?.

  • Fitness School, Do you know the right answer?. Question 22, is there any difference at all in recovery capacity after a hard leg workout in the gym depending on your biological age?.

    Quality time needed: 9 minutes

    Fitness School
    Do you know the right answer?.

    Question number 22 in our School of Fitness.
    2017 came and went in a glorious display of Northern lights. But now that we are all one year older. Let us take a look at that age-old saying that we recover worse and slower after a hard workout in the gym as we grow beyond our 30´s.
    Is there any truth to this at all? Or is this just one more thing that people got wrong in the name of lacking insight, age-related fears, and youth-obsessed peer pressure?.
    To put it simply.
    Will the 22-year-old you recover better after a kick-ass weight lifting workout in the gym doing intense deadlifts than the 50 year old you will be able to do, or can you safely go at it just as hard knowing that you will recover and improve just as good?.

  • Fitness & Health: Going plant-based with your food choices is one of the better food choices you can do.

    Quality time needed: 2 minutes

    Complete the circle.
    Every single day.
    Fitness, Food & Health, its just science baby, smiles, sweat and science :).

    Eating healthy is an essential part of every human beings healthy fit lifestyle.
    And like keeping active and healthy at the gym and in daily life it's a daily choice.
    Going plant-based with your food choices is one of the better food choices you can do. As long as you keep on top of your protein, your fat ( Omega 3 mainly ), iron, B12, Iodine and creatine going plant-based is very easy to do and super beneficial for health & fitness ( and the planet ).

  • The first day of 2018. A tiny micro-short story and the best fitness & health advice you will ever get in life. Let us kickstart 2018 and lay nothing but healthy fit days on the road ahead.

    Quality time needed: 6 minutes

    The arrival of 2018
    And the best health & fitness advice you will ever get.
    Life in the Anthropocene, its just science baby, smiles, sweat and science :).

    Enjoy a healthy fit, and happy 2018 people, but before I start our shiny new year by giving you the single best health & fitness advice you´ll ever get in life, a tiny little micro-short story to welcome you to the rest of your life.
    "the dragon that climbed the world of ice"
    'I watched it climb
    the world of ice that towered us both
    its mighty tail stung the icy cavern beneath us, like a spear it was thrust into the chest of the icy mountain, sending splatter of man-sized ice blocks and snow that bled into the bottomless pit, while it drove its left and right limbs into the frosty mountain above us

    and slowly
    over the endless void of time

    the dragon climbed its way upward
    through a world of ice that tried to hold us captive

    we climbed
    endless step by endless step towards the moon and the stars to hunt them one by one'.

  • Life in the Anthropocene & saving the endangered Rhino. Kenyan ultra marathon providing the adventure of a lifetime and a world improving good cause.

    Quality time needed: 5 minutes

    Health & Fitness
    And the ultra marathon to save the Rhino.
    Life in the Anthropocene is all about our global and individual responsibility.

    And in some ways, I can not think about a much better and more current way to emphasize our individual and globally shared responsibility than the Kenyan Ultra Marathon taking place in 2018.
    It's like all the other sports competitions ever done about the individual responsibility to shape and form your ongoing life and fitness journey so that you can endure and conquer that particular challenge.
    But it is equally much a team effort, to better our planet and to save the Rhino.
    As such it serves as a proxy for our own health, and our modern day pollution, the local and global poverty, the gender and class-based inequality, the competition itself, and the endangered wildlife and all the species rapidly going extinct across the entire world.
    We are all responsible. Individually and globally.
    And in that spirit, this ultramarathon is not just about bringing together runners from all around the world, it is also a marathon to save the endangered Rhino from going extinct, and to better the entire world.

  • Naughty xmas poetry "There are secrets hiding, in the xmas tree" and a merry winter solstice to you guys.

    Quality time needed: 4 minutes

    Winter solstice poetry
    a quality xmas
    and happy new year.

    Enjoy the rest of December people and make sure to allow yourselves and others the only gift truly worth something this xmas. And that is to breathe and exhale, relax and enjoy each and every moment.
    Do not suffocate each other or stress yourself out as you try in vain to achieve the perfect holiday, there is no such thing when it comes to the way we celebrate new years eve, winter solstice, xmas or whatever you call it.
    Chasing perfection and meaningless details are what kills that perfect day even before it starts. So just enjoy your day, yourself and each other the way you are.
    Have a good one and now, here is my perfect xmas in the shape of a naughty winter solstice poem ( and moment ) I am calling "There are secrets hiding, in the xmas tree", enjoy the read and the days ahead :).

  • Fitness School, Do you know the right answer?. Question 18, will obesity increase my risk of developing Alzheimer?.

    Quality time needed: 3 minutes

    Fitness School
    Do you know the right answer?.

    Question number 18 in our School of Fitness.
    Obesity is no friend of any individuals longterm health. We all know that.
    But is cheering each other into obesity and being overweight also scientifically speaking, causing an increase in the risk of developing Alzheimer?.

  • Anthropocene: We have real global progress but also life diminishing quality for hundreds of million of people. Official UNICEF study.

    Quality time needed: 4 minutes

    Global progress.
    And diminishing lives.
    Life in the Anthropocene.

    In a world of global progress in a lot of important aspects, we can never close our eyes to the simple fact that hundreds of millions of people around this beautiful world are witnessing how their lives are becoming increasingly worse.
    “In a time of rapid technological change leading to huge gains in living standards, it is perverse that hundreds of millions are seeing living standards actually decline, creating a sense of injustice among them and failure among those entrusted with their care,” “No wonder they feel their voices are unheard and their futures uncertain.”
    - Laurence Chandy, UNICEF Director of Data, Research, and Policy.

  • Black Friday 20% off: fine art for the living room walls by yours truly.

    Quality time needed: 3 minutes

    The art of living.
    Fine art for the living room walls by yours truly.
    Black Friday discount.

    You pick the size, the framing and whether you prefer the white margin or zero margins on your print and there you go, parcel on the way.
    Printing & shipping is handled by the Swedish fine art gallery Printler and they ship to all of Europe.
    And for Black Friday you´ll even get a 20% discount, valid until Monday 27 Nov.

  • 'At the bridge to Asgard, sprouts and roots grow the ever tree'. Here we live in the age of the Anthropocene.

    Quality time needed: 6 minutes

    sprouts and roots
    A healthy you, is a healthy world.
    Life in the Anthropocene.

    'At the bridge to Asgard, sprouts and roots grow the ever tree' through the gates of life and death, and the turning of the Midgard snake.
    We walk beneath a starry sky, weaved by light and dark and obscured shades our eyes can not see.

    We melt and turn the tides of time, as we spill the soil between our fingers.
    It drips back down to where it came from, all while the ants and worms grow unseen layers of brand new soil.

  • Fitness & Health: 'Health at a Glance' is a European health report covering obesity around Europe in 2017.

    Quality time needed: 7 minutes

    Health at a Glance
    A European health report 2017
    Fitness & Health.

    Health at a Glance is a European health report for 2017. And in it the United Kingdom is revealed to be Western Europes most obese nation.
    So, perhaps, fish and chips and beer just isnt the best of national food obsessions.
    Another important highlight that bounces right back at you is how obesity in the UK has increased by 92% since the 1990s ( it´s been increasing in every nation btw, but good ol England is leading the pack ).

    And since we also know by now that obesity & overweight is not just about a individual increase in body fat %, which would have been perfectly fine and all down to personal preferences in body composition and aesthetics, but instead is directly tied to a huge increase in several health issues, such as diabetes & cancer and severely decreased quality of life and longevity.

  • Anthropocene & the annual 'good country index' is back for its worldwide summary with the year 2017. And Scandinavia once again dominates.

    Quality time needed: 3 minutes

    the good country index 2017
    Life beyond 2028.

    Sweden once again dominates the good country index, sort of making it an annual business as usual reveal in other words.
    Sweden is followed closely by another Scandinavian country, namely Denmark, which, is no real surprise, the Nordic nations can be found at the top of the world, year after year, after year in a long range of beneficial, quality of life metrics and studies.

  • 9 million annual deaths due to worldwide pollution in air, soil, water. Life in the Anthropocene.

    Quality time needed: 4 minutes

    9 million
    annual deaths due to worldwide pollution
    The art of living.

    Every year the number of people that die prematurely due to worldwide pollution keep on increasing. And right now that pollution in water, soil, air, chemical or work-related pollution is already taking the life of 9 million people around the world.

    Let us think about that for one more second, every single year 9 million people end up dying prematurely due to the modern day pollution we all contribute to.

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